Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationDoing Business on the Internet: Opportunities and Pitfalls
EditorsC. Romm, F. Sudweeks
PublisherSpringer-Verlag
Chapter4
StatePublished - 1999

Cite this

Zhang, P. (1999). Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising. In C. Romm, & F. Sudweeks (Eds.), Doing Business on the Internet: Opportunities and Pitfalls Springer-Verlag.