|Original language||English (US)|
|Title of host publication||Doing Business on the Internet: Opportunities and Pitfalls|
|Editors||C. Romm, F. Sudweeks|
|State||Published - 1999|
Zhang, P. (1999). Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising. In C. Romm, & F. Sudweeks (Eds.), Doing Business on the Internet: Opportunities and Pitfalls Springer-Verlag.