Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising

Ping Zhang

Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising

School of Information Studies

Research output: Chapter in Book/Entry/Poem › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Doing Business on the Internet: Opportunities and Pitfalls
Editors	C. Romm, F. Sudweeks
Publisher	Springer-Verlag
Chapter	4
State	Published - 1999

Cite this

@inbook{dc6d7ecf388449eaa63f434fa5f025c7,

title = "Will You Use Animation on Your Web Pages? Experiments of Animation's Effects and Implications for Web User Interface Design and Online Advertising",

author = "Ping Zhang",

year = "1999",

language = "English (US)",

editor = "C. Romm and F. Sudweeks",

booktitle = "Doing Business on the Internet: Opportunities and Pitfalls",

publisher = "Springer-Verlag",

}