Why You Think Milan Is Larger than Modena: Neural Correlates of the Recognition Heuristic

Kirsten G. Volz, Lael J. Schooler, Ricarda I. Schubotz, Markus Raab, Gerd Gigerenzer, D. Yves von Cramon

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

When ranking two alternatives by some criteria and only one of the alternatives is recognized, participants overwhelmingly adopt the strategy, termed the recognition heuristic (RH), of choosing the recognized alternative. Understanding the neural correlates underlying decisions that follow the RH could help determine whether people make judgments about the RH's applicability or simply choose the recognized alternative. We measured brain activity by using functional magnetic resonance imaging while participants indicated which of two cities they thought was larger (Experiment 1) or which city they recognized (Experiment 2). In Experiment 1, increased activation was observed within the anterior frontomedian cortex (aFMC), precuneus, and retrosplenial cortex when participants followed the RH compared to when they did not. Experiment 2 revealed that RH decisional processes cannot be reduced to recognition memory processes. As the aFMC has previously been associated with self-referential judgments, we conclude that RH decisional processes involve an assessment about the applicability of the RH.

Original languageEnglish (US)
Title of host publicationHeuristics
Subtitle of host publicationThe Foundations of Adaptive Behavior
PublisherOxford University Press
ISBN (Electronic)9780199894727
ISBN (Print)9780199744282
DOIs
StatePublished - May 1 2011

Keywords

  • Brain activity
  • Functional magnetic resonance imaging
  • Heuristics
  • Recognition

ASJC Scopus subject areas

  • Psychology(all)

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  • Cite this

    Volz, K. G., Schooler, L. J., Schubotz, R. I., Raab, M., Gigerenzer, G., & Yves von Cramon, D. (2011). Why You Think Milan Is Larger than Modena: Neural Correlates of the Recognition Heuristic. In Heuristics: The Foundations of Adaptive Behavior Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199744282.003.0025