Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter.

Evan Frederick, Choonghoon Lim, Galen Clavio, Patrick Walsh

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)481-502
JournalInternational Journal of Sport Communication
Volume5
StatePublished - 2012

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