Why teams rebrand: Uncovering the motives and process of team rebranding initiatives

Patrick Walsh, Galen Clavio, Stephen Ross, Matthew Blaszka

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	12-21
Journal	Journal of Applied Sport Management
Volume	10
Issue number	4
State	Published - 2018

Cite this

@article{b5b329a562c6403f87e7db25258afc9a,

title = "Why teams rebrand: Uncovering the motives and process of team rebranding initiatives",

author = "Patrick Walsh and Galen Clavio and Stephen Ross and Matthew Blaszka",

year = "2018",

language = "English (US)",

volume = "10",

pages = "12--21",

journal = "Journal of Applied Sport Management",

issn = "2327-0187",

number = "4",

}