Why do(n’t) young people watch the Olympics? A comparison of motives and constraints for attendance and media viewing

Keyphrases

• Young People 100%
• Olympics 100%
• Media Viewing 100%
• Non-host 50%
• Host Region 50%
• Structural Constraints 33%
• Incomplete Knowledge 16%
• Social Influence 16%
• SEM Analysis 16%
• Thought Listing 16%
• Marketing Strategy 16%
• Intrapersonal 16%
• Structure Analysis 16%
• Survey Analysis 16%
• Internal Motivation 16%
• Between-host 16%
• Attendance Intentions 16%
• Viewing Intention 16%
• Intrapersonal Constraints 16%
• Perceived Motives 16%
• External Motives 16%
• PyeongChang Olympics 16%
• Meaning Structure 16%
• Knowledge Costs 16%

Social Sciences

• Social Influence 100%
• Marketing Strategy 100%
• Lack of Knowledge 100%

Economics, Econometrics and Finance

• Marketing Management 100%
• Social Influence 100%