| Original language | English (US) |
|---|---|
| Pages | 22 |
| Number of pages | 1 |
| Volume | 13 |
| No | 15 |
| Specialist publication | Sports Business Journal |
| State | Published - 2010 |
When athletes become legends, do their sponsors also?
Rick Burton, Norm O'Reilly
Research output: Contribution to Magazine/Trade Publication › Article