What matters to users? Factors that affect users' willingness to share information with online advertisers

Pedro Giovanni Leon, Blase Ur, Yang Wang, Manya Sleeper, Rebecca Balebako, Richard Shay, Lujo Bauer, Mihai Christodorescu, Lorrie Faithlorrie Cranor

Research output: Chapter in Book/Report/Conference proceedingConference contribution

79 Scopus citations

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Engineering & Materials Science