What makes web advertisements effective?

Ping Zhang, Youngseek Kim

Research output: Contribution to conferencePaper

Original languageEnglish (US)
StatePublished - 2008
EventSecond China Summer Workshop on Information Management - Yunnan University of Finance and Economics, Kunming, China
Duration: Jun 29 2008Jun 30 2008

Workshop

WorkshopSecond China Summer Workshop on Information Management
CountryChina
CityKunming
Period6/29/086/30/08

Cite this

Zhang, P., & Kim, Y. (2008). What makes web advertisements effective?. Paper presented at Second China Summer Workshop on Information Management, Kunming, China.