Abstract
Integrating insights from the competitive dynamics literature, we more fully develop the competitive aggressiveness dimension of the entrepreneurial orientation construct. We posit that competitive aggressiveness is a multi-dimensional construct with rival awareness, outperform motivation, and action capability as distinct yet related constructs. Using evidence from the community banking industry, we find support for this conceptualization of competitive aggressiveness. We further find that competitive aggressiveness is positively related to changes in market share but not profitability. This relationship, however, is moderated by business strategy and the competitive density of the banks' markets.
Original language | English (US) |
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State | Published - Dec 1 2009 |
Event | 69th Annual Meeting of the Academy of Management, AOM 2009 - Chicago, IL, United States Duration: Aug 7 2009 → Aug 11 2009 |
Other
Other | 69th Annual Meeting of the Academy of Management, AOM 2009 |
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Country/Territory | United States |
City | Chicago, IL |
Period | 8/7/09 → 8/11/09 |
Keywords
- Competitive aggressiveness
- Competitive dynamics
- Entrepreneurial orientation
ASJC Scopus subject areas
- Management Information Systems
- Management of Technology and Innovation
- Industrial relations