What makes companies to be more innovative and profitable?

Ana Pérez-Luño, Ramón Valle-Cabrera, Johan Wiklund

Research output: Chapter in Book/Entry/PoemChapter


The aims of this chapter are the following. First, we delimitate the innovation and imitation concepts. Secondly, using structural equation modeling method, we empirically test the impact of two dimensions of market and entrepreneurial orientations, respectively, on the decision to be more or less innovative. Thirdly, we relate this decision with the company's performance. Based on a survey of 304 companies, our empirical results support, on one hand, the view that proactivity is the most important determinant of the decision of weather to innovate or imitate. On the other hand, we find that the company's performance is not conditioned by the decision of innovating or imitating, but is rather determined by the company's proactivity and focus on customers.

Original languageEnglish (US)
Title of host publicationInnovation in Business and Enterprise
Subtitle of host publicationTechnologies and Frameworks
PublisherIGI Global
Number of pages12
ISBN (Print)9781615206438
StatePublished - 2010

ASJC Scopus subject areas

  • General Business, Management and Accounting


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