What children love about athletes: An exploratory assessment of athlete brand associations among youth consumers

Antonio S. Williams, Daeyeon Kim, Wanyong Choi, Patrick Walsh

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	63-77
Journal	Global Sport Business Journal
Volume	3
Issue number	1
State	Published - 2015

Cite this

@article{37b71bdb9afa4f63a77fb0c2239c0cc4,

title = "What children love about athletes: An exploratory assessment of athlete brand associations among youth consumers",

author = "Williams, {Antonio S.} and Daeyeon Kim and Wanyong Choi and Patrick Walsh",

year = "2015",

language = "English (US)",

volume = "3",

pages = "63--77",

journal = "Global Sport Business Journal",

number = "1",

}