What a team brand means to youth: An examination of team brand associations held by youth fans

Patrick Walsh, Antonio S. Williams, Daeyeon Kim, Wanyong Choi

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)40-61
JournalInternational Journal of Sport Management, Recreation, and Tourism
Volume19
Publication statusPublished - 2015

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