What a team brand means to youth: An examination of team brand associations held by youth fans

Patrick Walsh, Antonio S. Williams, Daeyeon Kim, Wanyong Choi

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	40-61
Journal	International Journal of Sport Management, Recreation, and Tourism
Volume	19
State	Published - 2015

Cite this

@article{42d46b20484d48ff8a9e71ea6a919176,

title = "What a team brand means to youth: An examination of team brand associations held by youth fans",

author = "Patrick Walsh and Williams, {Antonio S.} and Daeyeon Kim and Wanyong Choi",

year = "2015",

language = "English (US)",

volume = "19",

pages = "40--61",

journal = "International Journal of Sport Management, Recreation, and Tourism",

}

TY - JOUR

T1 - What a team brand means to youth: An examination of team brand associations held by youth fans

AU - Walsh, Patrick

AU - Williams, Antonio S.

AU - Kim, Daeyeon

AU - Choi, Wanyong

PY - 2015

Y1 - 2015

M3 - Article

VL - 19

SP - 40

EP - 61

JO - International Journal of Sport Management, Recreation, and Tourism

JF - International Journal of Sport Management, Recreation, and Tourism

ER -