Voting Can Be Hard, Information Helps

Melody Crowder-Meyer, Shana Kushner Gadarian, Jessica Trounstine

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Many U.S. elections provide voters with precious little information about candidates on the ballot. In local contests, party labels are often absent. In primary elections, party labels are not useful. Indeed, much of the time, voters have only the name of the candidate to go by. In these contexts, how do voters make decisions? Using several experiments, we find that voters use candidates’ race, ethnicity, and gender as cues for whom to support—penalizing candidates of color and benefiting women. But we also demonstrate that providing even a small amount of information to voters—such as candidate occupation—virtually erases the effects of candidate demographics on voter behavior, even among voters with high levels of racial and gender prejudice.

Original languageEnglish (US)
JournalUrban Affairs Review
DOIs
StatePublished - Jan 1 2019

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election
voting
gender
candidacy
ethnicity
experiment
prejudice
voter
woman
decision
effect

Keywords

  • American politics
  • and politics
  • ethnicity
  • experimental research
  • gender and politics
  • local elections
  • political behavior
  • race

ASJC Scopus subject areas

  • Sociology and Political Science
  • Urban Studies

Cite this

Voting Can Be Hard, Information Helps. / Crowder-Meyer, Melody; Gadarian, Shana Kushner; Trounstine, Jessica.

In: Urban Affairs Review, 01.01.2019.

Research output: Contribution to journalArticle

Crowder-Meyer, Melody ; Gadarian, Shana Kushner ; Trounstine, Jessica. / Voting Can Be Hard, Information Helps. In: Urban Affairs Review. 2019.
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