Virtual community as new marketing channel

Chingning Wang, Kangning Wei, Michelle L. Kaarst-Brown

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationEncyclopedia of Virtual Communities and Technologies
PublisherIGI Global
Pages524-526
Number of pages3
ISBN (Print)9781591405634
DOIs
StatePublished - Dec 1 2005

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences(all)

Cite this

Wang, C., Wei, K., & Kaarst-Brown, M. L. (2005). Virtual community as new marketing channel. In Encyclopedia of Virtual Communities and Technologies (pp. 524-526). IGI Global. https://doi.org/10.4018/978-1-59140-563-4.ch104