Virtual community as new marketing channel

Chingning Wang, Kangning Wei, Michelle L. Kaarst-Brown

Research output: Chapter in Book/Entry/PoemChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationEncyclopedia of Virtual Communities and Technologies
PublisherIGI Global
Number of pages3
ISBN (Print)9781591405634
StatePublished - 2005

ASJC Scopus subject areas

  • General Computer Science
  • General Social Sciences

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