Virtual community as new marketing channel

Chingning Wang, Kangning Wei, Michelle L. Kaarst-Brown

Research output: Chapter in Book/Entry/Poem › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Encyclopedia of Virtual Communities and Technologies
Publisher	IGI Global
Pages	524-526
Number of pages	3
ISBN (Print)	9781591405634
DOIs	https://doi.org/10.4018/978-1-59140-563-4.ch104
State	Published - 2005

ASJC Scopus subject areas

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title = "Virtual community as new marketing channel",

author = "Chingning Wang and Kangning Wei and Kaarst-Brown, {Michelle L.}",

year = "2005",

doi = "10.4018/978-1-59140-563-4.ch104",

language = "English (US)",

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AU - Wei, Kangning

AU - Kaarst-Brown, Michelle L.

PY - 2005

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SP - 524

EP - 526

BT - Encyclopedia of Virtual Communities and Technologies

PB - IGI Global

ER -