TY - GEN
T1 - Viral design
T2 - 9th International Conference on Social Media and Society, SMSociety 2018
AU - Hemsley, Jeff
AU - Tanupabrungsun, Sikana
N1 - Publisher Copyright:
© 2018 Copyright is held by the owner/author(s).
PY - 2018/7/18
Y1 - 2018/7/18
N2 - Virality is a much-studied topic on popular social media sites, but has been rarely explored on niche sites. Dribbble is a niche social networking site for artists and designers with over 600,000 users. Using a mixed-method approach, we explore virality from a user-centric perspective. Interviews confirm that viral-like events do exist on Dribbble. Through interviews we identify the measures and possible driving factors of viral-like events. While what spreads is different than on other platforms, our work suggests that the measures and mechanics that drive these events are similar. These similarities reflect fundamental human behavior underlying social phenomenon across different platforms. Our results are supported by regression modeling using variables identified by our informants. Smaller sites like Dribbble are rarely studied, so our work contributes to social media studies, particularly using mixed methods approaches, and to the body of research around information diffusion and viral events.
AB - Virality is a much-studied topic on popular social media sites, but has been rarely explored on niche sites. Dribbble is a niche social networking site for artists and designers with over 600,000 users. Using a mixed-method approach, we explore virality from a user-centric perspective. Interviews confirm that viral-like events do exist on Dribbble. Through interviews we identify the measures and possible driving factors of viral-like events. While what spreads is different than on other platforms, our work suggests that the measures and mechanics that drive these events are similar. These similarities reflect fundamental human behavior underlying social phenomenon across different platforms. Our results are supported by regression modeling using variables identified by our informants. Smaller sites like Dribbble are rarely studied, so our work contributes to social media studies, particularly using mixed methods approaches, and to the body of research around information diffusion and viral events.
KW - Dribbble
KW - Mixed-methods
KW - Social Media
KW - Virality
UR - http://www.scopus.com/inward/record.url?scp=85051515898&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85051515898&partnerID=8YFLogxK
U2 - 10.1145/3217804.3217901
DO - 10.1145/3217804.3217901
M3 - Conference contribution
AN - SCOPUS:85051515898
SN - 9781450363341
T3 - ACM International Conference Proceeding Series
SP - 91
EP - 101
BT - Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
PB - Association for Computing Machinery
Y2 - 18 July 2018 through 20 July 2018
ER -