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Vertical strategic interaction: Implications for channel pricing strategy
Eunkyu Lee
, Richard Staelin
Research output
:
Contribution to journal
›
Article
›
peer-review
288
Scopus citations
Overview
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Dive into the research topics of 'Vertical strategic interaction: Implications for channel pricing strategy'. Together they form a unique fingerprint.
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Keyphrases
Retailers
100%
Pricing Strategy
100%
Product Line Pricing
100%
Vertical Strategic Interaction
100%
Channel Pricing
100%
Channel Member
87%
Price Leadership
62%
Selling
37%
Strategic Substitutability
37%
Strategic Complementarity
37%
Demand Function
25%
Demand Curve
25%
Competing Manufacturer
25%
Pricing Decision
25%
Price Leader
25%
Channel Partners
25%
Functional Form
12%
Mathematical Analysis
12%
Modeller
12%
Convexity
12%
Management Challenges
12%
Optimal Decision
12%
Game Theoretic Approach
12%
Industry Structure
12%
Demand Conditions
12%
Many-to-one Mapping
12%
Pricing Policy
12%
Analytic Study
12%
Analytic Analysis
12%
Demand Characteristics
12%
Marketing Decision
12%
Competing Retailers
12%
Demand Structure
12%
Strategic Pricing
12%
Competitive Products
12%
Marketing Scholar
12%
Channel Management
12%
Pre-commitment
12%
Industry Model
12%
Superior Knowledge
12%
Leadership Issues
12%
Strategic Marketing
12%
Industry Settings
12%
Marketing Practitioner
12%
Bilateral Monopoly
12%
Computer Science
Strategic Interaction
100%
Substitutability
37%
Demand Function
25%
Modelers
12%
Theoretic Approach
12%
Functional Form
12%
Demand Characteristic
12%
Demand Condition
12%
Social Sciences
Pricing
100%
Monopolies
9%
Pricing Policy
9%
Industrial Structure
9%
Channel Management
9%
Strategic Marketing
9%
Mathematical Analysis
9%
Demand Structure
9%
Economics, Econometrics and Finance
Price Leadership
55%