Understanding Morality behind Human opinion and reasoning

Akit Kumar, Lu Xiao

Research output: Chapter in Book/Entry/PoemConference contribution

1 Scopus citations

Abstract

Moral values influence people's opinions and reasoning. While people increasingly share and shape each other's opinions in social media, we have limited understanding of how people's moral values play a role in these processes. As a first step to close this literature gap, we conducted two studies to examine the relationships between one's morality and how one's opinions are expressed and changed in social media. Specifically, we explored the potential of using the moral values reflected from an online comment to classify its stance. We also examined how these moral values contribute to the change of one's opinions in online persuasion processes. Our results show that one's morality and viewpoint are connected, and the more similar between the two users' moral values the more persuasion power one carries over the other. In addition, the stronger a user's moral value the more resistant the user is to change their opinion.

Original languageEnglish (US)
Title of host publicationProceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages3041-3050
Number of pages10
ISBN (Electronic)9780998133157
StatePublished - 2022
Event55th Annual Hawaii International Conference on System Sciences, HICSS 2022 - Virtual, Online, United States
Duration: Jan 3 2022Jan 7 2022

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2022-January
ISSN (Print)1530-1605

Conference

Conference55th Annual Hawaii International Conference on System Sciences, HICSS 2022
Country/TerritoryUnited States
CityVirtual, Online
Period1/3/221/7/22

ASJC Scopus subject areas

  • General Engineering

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