Understanding Consumers Attitude Towards Advertising

Chingning Wang, Ping Zhang, Risook Choi, Michael A. D'Eredita

Research output: Contribution to conference › Paper › peer-review

Original language	English (US)
State	Published - 2002
Event	Americas Conference on Information Systems (AMCIS 2002) - Dallas, TX Duration: Aug 9 2002 → Aug 11 2002

Conference	Americas Conference on Information Systems (AMCIS 2002)
City	Dallas, TX
Period	8/9/02 → 8/11/02

Cite this

@conference{d399d68836d54d9497d5daa7ccceec00,

title = "Understanding Consumers Attitude Towards Advertising",

author = "Chingning Wang and Ping Zhang and Risook Choi and D'Eredita, {Michael A.}",

year = "2002",

language = "English (US)",

note = "Americas Conference on Information Systems (AMCIS 2002) ; Conference date: 09-08-2002 Through 11-08-2002",

}