Understanding Consumers Attitude Towards Advertising

Chingning Wang, Ping Zhang, Risook Choi, Michael A. D'Eredita

Research output: Contribution to conferencePaper

Original languageEnglish (US)
StatePublished - 2002
EventAmericas Conference on Information Systems (AMCIS 2002) - Dallas, TX
Duration: Aug 9 2002Aug 11 2002

Conference

ConferenceAmericas Conference on Information Systems (AMCIS 2002)
CityDallas, TX
Period8/9/028/11/02

Cite this

Wang, C., Zhang, P., Choi, R., & D'Eredita, M. A. (2002). Understanding Consumers Attitude Towards Advertising. Paper presented at Americas Conference on Information Systems (AMCIS 2002), Dallas, TX, .