Understanding ambush marketing

Implications of information processing

Vassilis Dalakas, Robert Madrigal, Rick Burton

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages293-304
Number of pages12
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004
Externally publishedYes

Fingerprint

Marketing
Information processing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Dalakas, V., Madrigal, R., & Burton, R. (2004). Understanding ambush marketing: Implications of information processing. In Sports Marketing and the Psychology of Marketing Communication (pp. 293-304). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610003

Understanding ambush marketing : Implications of information processing. / Dalakas, Vassilis; Madrigal, Robert; Burton, Rick.

Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, 2004. p. 293-304.

Research output: Chapter in Book/Report/Conference proceedingChapter

Dalakas, V, Madrigal, R & Burton, R 2004, Understanding ambush marketing: Implications of information processing. in Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 293-304. https://doi.org/10.4324/9781410610003
Dalakas V, Madrigal R, Burton R. Understanding ambush marketing: Implications of information processing. In Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates. 2004. p. 293-304 https://doi.org/10.4324/9781410610003
Dalakas, Vassilis ; Madrigal, Robert ; Burton, Rick. / Understanding ambush marketing : Implications of information processing. Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, 2004. pp. 293-304
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