Understanding ambush marketing: Implications of information processing

Vassilis Dalakas, Robert Madrigal, Rick Burton

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages293-304
Number of pages12
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Dalakas, V., Madrigal, R., & Burton, R. (2004). Understanding ambush marketing: Implications of information processing. In Sports Marketing and the Psychology of Marketing Communication (pp. 293-304). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610003