Understanding ambush marketing: Implications of information processing

Vassilis Dalakas, Robert Madrigal, Rick Burton

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Sports Marketing and the Psychology of Marketing Communication
Publisher	Lawrence Erlbaum Associates
Pages	293-304
Number of pages	12
ISBN (Print)	1410610004, 9781410610003
DOIs	https://doi.org/10.4324/9781410610003
State	Published - Feb 9 2004
Externally published	Yes

ASJC Scopus subject areas

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