Two-factor theory for website design

Ping Zhang, Gisela M. von Dran, Ruth V. Small, Silvia Barcellos

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Scopus citations

Abstract

This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a website, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a website. In Phase I, we identified 44 core features in the web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.

Original languageEnglish (US)
Title of host publicationProceedings of the Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Number of pages1
ISBN (Print)0769504930
StatePublished - Jan 1 2000
EventThe 33rd Annual Hawaii International Conference on System Siences (HICSS-33) - Maui, USA
Duration: Jan 4 2000Jan 7 2000

Publication series

NameProceedings of the Hawaii International Conference on System Sciences
ISSN (Print)1060-3425

Other

OtherThe 33rd Annual Hawaii International Conference on System Siences (HICSS-33)
CityMaui, USA
Period1/4/001/7/00

ASJC Scopus subject areas

  • Computer Science(all)

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  • Cite this

    Zhang, P., von Dran, G. M., Small, R. V., & Barcellos, S. (2000). Two-factor theory for website design. In Proceedings of the Hawaii International Conference on System Sciences (Proceedings of the Hawaii International Conference on System Sciences). IEEE Computer Society.