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Toward predicting popularity of social marketing messages
Bei Yu
, Miao Chen, Linchi Kwok
School of Information Studies
Research output
:
Chapter in Book/Entry/Poem
›
Conference contribution
29
Scopus citations
Overview
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Mathematics
Computational Model
18%
Marketing
100%
Predict
14%
Relationships
9%
Statistics
10%
Strategy
10%
Text Mining
26%
Engineering & Materials Science
Fans
14%
Marketing
74%
Statistics
11%
Text mining
17%