Three Korean perspectives on U.S. internet public diplomacy

Hyunjin Seo, Dennis F. Kinsey

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

This study identifies perspectives of relationships publics have about countries other than their own and examines whether publics engaged through social media-based public diplomacy programs demonstrate different relationship perspectives. Q methodology and survey research were used to investigate these issues. Data come from South Korean adult internet users, including members of Café USA, an online community run by the U.S. Embassy in Seoul. Three relationship perspectives were identified: outcome-based, sincerity-based, and access-based. Compared with other groups, Café USA members put more emphasis on sincerity in their relationships with the United States. The results of this study indicate that individuals' subjectivity should be considered as far more contextualized and nuanced than has been the case in previous research on national image or country reputation.

Original languageEnglish (US)
Pages (from-to)594-596
Number of pages3
JournalPublic Relations Review
Volume39
Issue number5
DOIs
StatePublished - Dec 2013

Keywords

  • International communication
  • Public diplomacy
  • Relationship
  • Social media
  • South Korea
  • United States

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Fingerprint

Dive into the research topics of 'Three Korean perspectives on U.S. internet public diplomacy'. Together they form a unique fingerprint.

Cite this