Three Korean perspectives on U.S. internet public diplomacy

Hyunjin Seo, Dennis F. Kinsey

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


This study identifies perspectives of relationships publics have about countries other than their own and examines whether publics engaged through social media-based public diplomacy programs demonstrate different relationship perspectives. Q methodology and survey research were used to investigate these issues. Data come from South Korean adult internet users, including members of Café USA, an online community run by the U.S. Embassy in Seoul. Three relationship perspectives were identified: outcome-based, sincerity-based, and access-based. Compared with other groups, Café USA members put more emphasis on sincerity in their relationships with the United States. The results of this study indicate that individuals' subjectivity should be considered as far more contextualized and nuanced than has been the case in previous research on national image or country reputation.

Original languageEnglish (US)
Pages (from-to)594-596
Number of pages3
JournalPublic Relations Review
Issue number5
StatePublished - Dec 2013


  • International communication
  • Public diplomacy
  • Relationship
  • Social media
  • South Korea
  • United States

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing


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