Theory Development and Evaluation Within a Critical Media Effects Framework: An Intersectional Identity Approach to Media Psychology

Julius Matthew Riles, Srividya Ramasubramanian, Elizabeth Behm-Morawitz

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

Investigating the role of identity in mediated experiences involves a great deal of complexity. However, media psychologists all too often explore the antecedents and consequences of identity in ways that less than optimally grapple with this complexity. In this essay, we build on the critical media effects (CME) approach to offer innovative ways to theorize about intersectionality within media psychology scholarship. We apply and elaborate on an intersectional approach to identity within media psychology to advance our understanding of media experiences within three key areas: media selectivity, media use, and media effects. We provide recommendations and salient examples for using critical media effects theorizing to examine intersectionality and better realize the complex dynamism of social identity.

Original languageEnglish (US)
Pages (from-to)101-112
Number of pages12
JournalJournal of Media Psychology
Volume34
Issue number2
DOIs
StatePublished - Mar 2022

Keywords

  • critical media effects
  • identity
  • intersectionality
  • media effects
  • media selectivity
  • media use

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology

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