The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football

Rodney J. Paul, Andrew P. Weinbach

Research output: Contribution to journalArticle

67 Scopus citations

Abstract

Nielsen ratings for Monday Night Football are analyzed through regression models to determine the factors that attract and keep viewers. For start-of-game ratings, the uncertainty of outcome, quality of the teams, and expected scoring are shown to be important factors. For within-game changes in ratings, the halftime score differential and halftime total points scored, in addition to the quality of teams playing the game, are shown to be significant determinants. Evidence is found that fans prefer games with a quality match-up between winning teams, a high level of uncertainty of outcome, and high-scoring.

Original languageEnglish (US)
Pages (from-to)199-211
Number of pages13
JournalJournal of Economics and Business
Volume59
Issue number3
DOIs
StatePublished - May 1 2007
Externally publishedYes

Keywords

  • Consumer preferences
  • Sports

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics and Econometrics

Fingerprint Dive into the research topics of 'The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football'. Together they form a unique fingerprint.

  • Cite this