Abstract
Using survey data with a national representative of U.S. adult women, the current study tested both the perceptual and behavioral hypotheses for the third-person effect of online advertising of cosmetic surgery (OACS) in a theoretical process model. A strong third-person perception (TPP) was observed in assessing the influence of OACS. The results of a path analysis revealed that the self–other exposure gap and social undesirability were positive predictors of the TPP. TPP had a direct impact on support for regulation (SFR) of OACS and an indirect effect on corrective actions. Both SFR and online political self-efficacy (OPSE) were the good predictors for corrective actions.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 972-993 |
| Number of pages | 22 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 94 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1 2017 |
Keywords
- censorship
- corrective actions
- cosmetic surgery advertising
- self-efficacy
- social desirability
- third-person effect
ASJC Scopus subject areas
- Communication