The social media innovation challenge in the public sector

Ines Mergel

Research output: Contribution to journalArticle

86 Scopus citations

Abstract

The use of social media applications has been widely accepted in the U.S. government. Many of the social media strategies and day-to-day tactics have also been adopted around the world as part of local Open Government Initiatives and the worldwide Open Government Partnership. Nevertheless, the acceptance and broader adoption of sophisticated tactics that go beyond information and education paradigm such as true engagement or networking strategies are still in its infancy. Rapid diffusion is challenged by informal bottom-up experimentation that meets institutional and organizational challenges hindering innovative tactics. Going forward governments and bureaucratic organizations are also facing the challenge to show the impact of their social media interactions. Each of these challenges is discussed in this article and extraordinary examples, that are not widely adopted yet, are provided to show how government organizations can potentially overcome these challenges.

Original languageEnglish (US)
Pages (from-to)281-292
Number of pages12
JournalInformation Polity
Volume17
Issue number3-4
DOIs
StatePublished - Dec 1 2012

Keywords

  • ICT adoption
  • Social networking
  • social media

ASJC Scopus subject areas

  • Information Systems
  • Communication
  • Sociology and Political Science
  • Public Administration

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