@inbook{924b46620d494694a1d049b56054b7b6,
title = "The Role of Marketing in Initiating Entrepreneurial Activity in Established Companies",
abstract = "Triggering events in corporate entrepreneurship are explored, with particular attention to the ways in which triggers impact upon and are impacted by the marketing function, types of triggers, key ways for classifying them and how the role of marketing might vary depending upon the type or category of trigger.",
keywords = "Corporate Entrepreneurship, Entrepreneurial Orientation, Entrepreneurial Process, Establish Company, Service Innovation",
author = "Minet Schindehutte and Kuratko, {Donald F.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11885-7_69",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "291--295",
booktitle = "Developments in Marketing Science",
address = "United States",
}