The mixed moral implications of the creative identity: how the creative identity can lead to moral and immoral behavior

How we see ourselves and how we want others to see us affect our behaviors. We often act in ways that support and protect our valued identities and self-perceptions. Research on the creative identity supports this idea. If we see ourselves as creative people, we act in ways that we associate with creativity. This might mean engaging in idea generation or other creativity-related behaviors. However, depending on what people subjectively associate with creativity, it also can lead to behaviors that we often associate with people who are creative like being unconventional or counter-normative. Engaging in those behaviors can lead to both moral and immoral behaviors in order to support one's creative identity.