TY - JOUR
T1 - The Influence of Morality Subcultures on the Acceptance and Appeal of Violence
AU - Tamborini, Ron
AU - Eden, Allison
AU - Bowman, Nicholas David
AU - Grizzard, Matthew
AU - Lachlan, Kenneth A.
PY - 2012/2
Y1 - 2012/2
N2 - Two studies examined how disposition theory-based morality subcultures predict the acceptance and appeal of violence. Study 1 used groups formed by median splits of individual difference variables (religiosity, aggression, and sex) thought to be trait correlates of morality subcultures in three 2 × 2 × 2 designs varying trait, perpetrator disposition (positive, negative), and motive (justified, unjustified) to predict the acceptance of violence in story resolutions for a scenario. Study 2 extended this design using domain-specific dimensions of morality from moral foundations theory (MFT) to predict perceptions of violent content and its appeal. The results suggest that morality subcultures predict response to violent drama and that dimensions of morality based on MFT offer a framework for defining morality subcultures.
AB - Two studies examined how disposition theory-based morality subcultures predict the acceptance and appeal of violence. Study 1 used groups formed by median splits of individual difference variables (religiosity, aggression, and sex) thought to be trait correlates of morality subcultures in three 2 × 2 × 2 designs varying trait, perpetrator disposition (positive, negative), and motive (justified, unjustified) to predict the acceptance of violence in story resolutions for a scenario. Study 2 extended this design using domain-specific dimensions of morality from moral foundations theory (MFT) to predict perceptions of violent content and its appeal. The results suggest that morality subcultures predict response to violent drama and that dimensions of morality based on MFT offer a framework for defining morality subcultures.
UR - http://www.scopus.com/inward/record.url?scp=84856552279&partnerID=8YFLogxK
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U2 - 10.1111/j.1460-2466.2011.01620.x
DO - 10.1111/j.1460-2466.2011.01620.x
M3 - Article
AN - SCOPUS:84856552279
SN - 0021-9916
VL - 62
SP - 136
EP - 157
JO - Journal of Communication
JF - Journal of Communication
IS - 1
ER -