The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation

Antonio Williams, Sungwook Son, Patrick Walsh, Jin Park

Research output: Contribution to journal › Article › peer-review

Cite this

@article{fe03abf51ef543408641590b65691466,

title = "The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation",

author = "Antonio Williams and Sungwook Son and Patrick Walsh and Jin Park",

year = "2021",

language = "English (US)",

volume = "30",

pages = "69--81",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

number = "1",

}