The importance of being 'something': Identity centrality and work outcomes in off-shored call centers in India

Research output: Contribution to conferencePaper

1 Scopus citations

Abstract

Existing studies of identity dynamics have shown that employees embody multiple social identities, and have multiple foci of identifications at work that shape their attitudes and behaviors. However, there remains an urgent need to extend these frameworks to the context of emergent global workplaces. In this paper, we focus on one such significant instance of contemporary globalization: the transnational service work in the international call center industry in India. Here we explore how national identity, religious identity and occupational identity centralities affect outcomes such as employee performance, intention to leave, stress and burnout over and above those engendered by organizational identification (OI). In our findings national identity centrality emerges as the most important predictor of outcomes as a main effect, and also the variable that significantly moderates the relationship of OI with performance and burnout. We also find some additional support for organizational identification and occupational identity centrality.

Original languageEnglish (US)
StatePublished - Dec 1 2007
Event67th Annual Meeting of the Academy of Management, AOM 2007 - Philadelphia, PA, United States
Duration: Aug 3 2007Aug 8 2007

Other

Other67th Annual Meeting of the Academy of Management, AOM 2007
CountryUnited States
CityPhiladelphia, PA
Period8/3/078/8/07

Keywords

  • Identity centrality
  • National identity
  • Organizational identification

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation

Fingerprint Dive into the research topics of 'The importance of being 'something': Identity centrality and work outcomes in off-shored call centers in India'. Together they form a unique fingerprint.

  • Cite this

    Das, D., Dharwadkar, R., & Brandes, P. (2007). The importance of being 'something': Identity centrality and work outcomes in off-shored call centers in India. Paper presented at 67th Annual Meeting of the Academy of Management, AOM 2007, Philadelphia, PA, United States.