The importance of affective quality

Ping Zhang, N. A. Li

Research output: Contribution to journalReview articlepeer-review

180 Scopus citations


The importance of affective quality, which is the ability of an object or stimulus to cause changes in one's affect, is discussed. The affect and emotion have an important place in design, decision-making behavior and consumer shopping behavior. Perceived affective quality of a system influences user perceptions of usefulness and ease of use of the system. It is found that perceived usefulness (PU) and perceived ease of use (PEOU) mediate the impact of perceived affective quality on intention to use IT.

Original languageEnglish (US)
Pages (from-to)105-108
Number of pages4
JournalCommunications of the ACM
Issue number9
StatePublished - Sep 2005

ASJC Scopus subject areas

  • General Computer Science


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