The importance of affective quality

The importance of affective quality, which is the ability of an object or stimulus to cause changes in one's affect, is discussed. The affect and emotion have an important place in design, decision-making behavior and consumer shopping behavior. Perceived affective quality of a system influences user perceptions of usefulness and ease of use of the system. It is found that perceived usefulness (PU) and perceived ease of use (PEOU) mediate the impact of perceived affective quality on intention to use IT.