The impact of need for uniqueness, loyalty proneness, and identification on the likelihood of brand extension purchases

Stephen Ross, Patrick Walsh, Megan Shreffler

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	28-42
Journal	Global Sport Business Journal
Volume	2
Issue number	2
State	Published - 2014

Cite this

@article{af9b2d4e006d4bf6859b21a2fcf6ce46,

title = "The impact of need for uniqueness, loyalty proneness, and identification on the likelihood of brand extension purchases",

author = "Stephen Ross and Patrick Walsh and Megan Shreffler",

year = "2014",

language = "English (US)",

volume = "2",

pages = "28--42",

journal = "Global Sport Business Journal",

number = "2",

}