The gap between professional and research agendas in public relations journals

Glen M. Broom, Mark S. Cox, Elizabeth A. Krueger, Carol M. Liebler

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Introduction of a new journal devoted to research in public relations signals the continuing professionalization of the field and expanding body of knowledge underlying the practice. It also is an appropriate context for again considering the knowledge base of public relations and for reporting an empirical study of what some perceive as a gap between professional and research agendas. This chapter is intended as something of a "situation analysis" with respect to the professional and scholarly literature on public relations available to researchers, practitioners, teachers, and students. Concern about the relationship between public relations research and public relations practice motivates the analysis. The empirical portion of our analysis is an inventory of the content of Public Relations Journal and Public Relations Review. The analysis begins, however, with a review of recent assessments of public relations research and its relationship to the practice.

Original languageEnglish (US)
Title of host publicationPublic Relations Research Annual
PublisherTaylor and Francis
Pages141-154
Number of pages14
Volume1
ISBN (Electronic)9781136696305
ISBN (Print)9780805803129
DOIs
StatePublished - Jan 1 2016
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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  • Cite this

    Broom, G. M., Cox, M. S., Krueger, E. A., & Liebler, C. M. (2016). The gap between professional and research agendas in public relations journals. In Public Relations Research Annual (Vol. 1, pp. 141-154). Taylor and Francis. https://doi.org/10.4324/9780203812952