The expression of emotions on Instagram

Jennifer Sonne, Ingrid Erickson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

This preliminary research study examines women farmers on Instagram who use the hashtag #womenwhofarm. We investigate the emotional valence of these posts using a multimodal analysis of both text and images. Previous research has found a positivity bias on Instagram, wherein users predominantly express themselves with a positive emotional tone. Using open-ended coding of 651 Instagram posts, this study finds that women farmers use mostly neutral emotional tonality in their images and text content. The study points to a need for disambiguation between different affective terminology in research on emotions in social media and highlights the need for continued theorization on the relationship between images and emotions.

Original languageEnglish (US)
Title of host publicationProceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
PublisherAssociation for Computing Machinery
Pages380-384
Number of pages5
ISBN (Print)9781450363341
DOIs
StatePublished - Jul 18 2018
Event9th International Conference on Social Media and Society, SMSociety 2018 - Copenhagen, Denmark
Duration: Jul 18 2018Jul 20 2018

Other

Other9th International Conference on Social Media and Society, SMSociety 2018
CountryDenmark
CityCopenhagen
Period7/18/187/20/18

Keywords

  • Emotions
  • Gender
  • Image analysis
  • Instagram
  • Social media

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Computer Vision and Pattern Recognition
  • Software

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  • Cite this

    Sonne, J., & Erickson, I. (2018). The expression of emotions on Instagram. In Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018 (pp. 380-384). Association for Computing Machinery. https://doi.org/10.1145/3217804.3217949