The evolving landscape of menstrual product advertisements in the United States: 2008-2018

Danting Liu, Margaret Schmitt, Azure Nowara, Cathryn Magno, Rebecca Ortiz, Marni Sommer

Research output: Contribution to journalArticlepeer-review

Abstract

As menstrual product advertising evolves within the United States, it is important to understand how advertising messages, which have been shown to impact self-esteem and feelings of shame, may be influencing young people today. We analyzed menstrual product advertising over ten years (2008-2018) through a survey (n = 198) and focus groups (n = 21) with college and graduate student-aged adults. Three themes emerged: an emphasis on femininity and shame; the presence and role of men in the menstrual process; and racial, gender and body type inclusivity. Advertising shifts toward messages of inclusivity may positively influence young people’s perceptions toward their bodies and menstruation.

Original languageEnglish (US)
JournalHealth Care for Women International
DOIs
StateAccepted/In press - 2021

ASJC Scopus subject areas

  • Health Professions(all)

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