The entrepreneur's business model: Toward a unified perspective

Michael Morris, Minet Schindehutte, Jeffrey Allen

Research output: Contribution to journalArticle

1049 Scopus citations

Abstract

Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition, nature, structure, and evolution of business models. Still, the business model holds promise as a unifying unit of analysis that can facilitate theory development in entrepreneurship. This article synthesizes the literature and draws conclusions regarding a number of these core issues. Theoretical underpinnings of a firm's business model are explored. A six-component framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different levels. The framework is illustrated using a successful mainstream company. Suggestions are made regarding the manner in which business models might be expected to emerge and evolve over time.

Original languageEnglish (US)
Pages (from-to)726-735
Number of pages10
JournalJournal of Business Research
Volume58
Issue number6
DOIs
StatePublished - Jun 1 2005
Externally publishedYes

Keywords

  • Activity sets
  • Architecture
  • Business model
  • Model dynamics
  • Strategy

ASJC Scopus subject areas

  • Marketing

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