TY - JOUR
T1 - The entrepreneur's business model
T2 - Toward a unified perspective
AU - Morris, Michael
AU - Schindehutte, Minet
AU - Allen, Jeffrey
PY - 2005/6
Y1 - 2005/6
N2 - Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition, nature, structure, and evolution of business models. Still, the business model holds promise as a unifying unit of analysis that can facilitate theory development in entrepreneurship. This article synthesizes the literature and draws conclusions regarding a number of these core issues. Theoretical underpinnings of a firm's business model are explored. A six-component framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different levels. The framework is illustrated using a successful mainstream company. Suggestions are made regarding the manner in which business models might be expected to emerge and evolve over time.
AB - Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition, nature, structure, and evolution of business models. Still, the business model holds promise as a unifying unit of analysis that can facilitate theory development in entrepreneurship. This article synthesizes the literature and draws conclusions regarding a number of these core issues. Theoretical underpinnings of a firm's business model are explored. A six-component framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different levels. The framework is illustrated using a successful mainstream company. Suggestions are made regarding the manner in which business models might be expected to emerge and evolve over time.
KW - Activity sets
KW - Architecture
KW - Business model
KW - Model dynamics
KW - Strategy
UR - http://www.scopus.com/inward/record.url?scp=12144271745&partnerID=8YFLogxK
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U2 - 10.1016/j.jbusres.2003.11.001
DO - 10.1016/j.jbusres.2003.11.001
M3 - Article
AN - SCOPUS:12144271745
SN - 0148-2963
VL - 58
SP - 726
EP - 735
JO - Journal of Business Research
JF - Journal of Business Research
IS - 6
ER -