The emergence of entrepreneurial marketing: Nature and meaning

Michael H. Morris, Minet Schindehutte, Raymond W. LaForge

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations
Original languageEnglish (US)
Title of host publicationEntrepreneurship
Subtitle of host publicationThe Way Ahead
PublisherRoutledge
Pages91-104
Number of pages14
ISBN (Print)0203356829, 9780203356821
DOIs
StatePublished - Dec 18 2003
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Morris, M. H., Schindehutte, M., & LaForge, R. W. (2003). The emergence of entrepreneurial marketing: Nature and meaning. In Entrepreneurship: The Way Ahead (pp. 91-104). Routledge. https://doi.org/10.4324/9780203356821