TY - JOUR
T1 - The bridging function of interpersonal communication in agenda-setting
AU - Weaver, David H.
AU - Zhu, Jian Hua
AU - Willnat, Lars
PY - 1992/12
Y1 - 1992/12
N2 - This study concerns the agenda-setting effects of people's mediated and unmediated experiences with one social issue — drug abuse — during the fall of 1989. Like the 1987 Mutz study of unemployment, this study explores what kinds of information lead to whether a problem such as drug abuse is perceived as a personal or a social problem. We find, as Mutz did for the issue of unemployment, a unique “bridging” influence of interpersonal communication between personal and social perceptions of the salience of drug abuse, and we offer an explanation for why interpersonal communication has this influence, whereas personal experience and media exposure do not.
AB - This study concerns the agenda-setting effects of people's mediated and unmediated experiences with one social issue — drug abuse — during the fall of 1989. Like the 1987 Mutz study of unemployment, this study explores what kinds of information lead to whether a problem such as drug abuse is perceived as a personal or a social problem. We find, as Mutz did for the issue of unemployment, a unique “bridging” influence of interpersonal communication between personal and social perceptions of the salience of drug abuse, and we offer an explanation for why interpersonal communication has this influence, whereas personal experience and media exposure do not.
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U2 - 10.1177/107769909206900406
DO - 10.1177/107769909206900406
M3 - Article
AN - SCOPUS:84972645785
SN - 1077-6990
VL - 69
SP - 856
EP - 867
JO - Journalism & Mass Communication Quarterly
JF - Journalism & Mass Communication Quarterly
IS - 4
ER -