The bridging function of interpersonal communication in agenda-setting

David H. Weaver, Jian Hua Zhu, Lars Willnat

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

This study concerns the agenda-setting effects of people's mediated and unmediated experiences with one social issue — drug abuse — during the fall of 1989. Like the 1987 Mutz study of unemployment, this study explores what kinds of information lead to whether a problem such as drug abuse is perceived as a personal or a social problem. We find, as Mutz did for the issue of unemployment, a unique “bridging” influence of interpersonal communication between personal and social perceptions of the salience of drug abuse, and we offer an explanation for why interpersonal communication has this influence, whereas personal experience and media exposure do not.

Original languageEnglish (US)
Pages (from-to)856-867
Number of pages12
JournalJournalism & Mass Communication Quarterly
Volume69
Issue number4
DOIs
StatePublished - Dec 1992

ASJC Scopus subject areas

  • Communication

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