TY - JOUR
T1 - "The app market has been candy crushed"
T2 - Observed and rationalized processes for selecting smartphone games
AU - Bowman, Nicholas David
AU - Jöckel, Sven
AU - Dogruel, Leyla
N1 - Publisher Copyright:
© 2015 Elsevier B.V.
PY - 2015/5/1
Y1 - 2015/5/1
N2 - Industry estimates suggests that smartphone gaming - playing video games on smartphone device, accessed via the device's app market - accounts for a growing segment of the entire video game play market. Yet, very little is known about the processes by which smartphone users search for and download these gaming apps. Exploratory data combining behavioral observation with post-behavior talk aloud sessions found that users tended to (1) evaluate only one game, (2) spend little time evaluating that game before downloading it, and (3) based this decision on familiarity or price considerations (with both implicitly based on rating). Privacy concerns were rarely mentioned, and classic motivations for video gameplay (such as challenge, competition, and socialization) were not represented. These data suggest that smartphone gaming might be a qualitatively different experience in terms of its uses and effects than other forms of gaming and mobile entertainment.
AB - Industry estimates suggests that smartphone gaming - playing video games on smartphone device, accessed via the device's app market - accounts for a growing segment of the entire video game play market. Yet, very little is known about the processes by which smartphone users search for and download these gaming apps. Exploratory data combining behavioral observation with post-behavior talk aloud sessions found that users tended to (1) evaluate only one game, (2) spend little time evaluating that game before downloading it, and (3) based this decision on familiarity or price considerations (with both implicitly based on rating). Privacy concerns were rarely mentioned, and classic motivations for video gameplay (such as challenge, competition, and socialization) were not represented. These data suggest that smartphone gaming might be a qualitatively different experience in terms of its uses and effects than other forms of gaming and mobile entertainment.
KW - Apps
KW - Heuristics
KW - Mobile gaming
KW - Privacy
KW - Smartphones
UR - http://www.scopus.com/inward/record.url?scp=84937761139&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84937761139&partnerID=8YFLogxK
U2 - 10.1016/j.entcom.2015.04.001
DO - 10.1016/j.entcom.2015.04.001
M3 - Article
AN - SCOPUS:84937761139
SN - 1875-9521
VL - 8
SP - 1
EP - 9
JO - Entertainment Computing
JF - Entertainment Computing
ER -