TY - JOUR
T1 - The Amplified Crisis
T2 - Assessing Negative Social Amplification and Source of a Crisis Response
AU - Schneider, Erika J.
AU - Boman, Courtney D.
AU - Akin, Heather
N1 - Funding Information:
Supported by a grant from Merck & Co, Inc, Whitehouse Station, NJ.
Publisher Copyright:
© 2021 Western States Communication Association.
PY - 2021
Y1 - 2021
N2 - Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational reputation and the negative amplification of a message on social media using data derived from an online experiment. Findings contextualize crisis communication to suggest source and social amplification could lead to a vanguard of future SCCT research that guides researchers and professionals in optimizing a crisis response.
AB - Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational reputation and the negative amplification of a message on social media using data derived from an online experiment. Findings contextualize crisis communication to suggest source and social amplification could lead to a vanguard of future SCCT research that guides researchers and professionals in optimizing a crisis response.
KW - Crisis Management
KW - Organizational Reputation
KW - Situational Crisis Communication Theory
KW - Social Amplification
UR - http://www.scopus.com/inward/record.url?scp=85114405054&partnerID=8YFLogxK
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U2 - 10.1080/08934215.2021.1966064
DO - 10.1080/08934215.2021.1966064
M3 - Article
AN - SCOPUS:85114405054
SN - 0893-4215
VL - 34
SP - 165
EP - 178
JO - Communication Reports
JF - Communication Reports
IS - 3
ER -