The Amplified Crisis: Assessing Negative Social Amplification and Source of a Crisis Response

Erika J. Schneider, Courtney D. Boman, Heather Akin

Research output: Contribution to journalArticlepeer-review

Abstract

Extending the situational crisis communication theory, this research evaluates how the consequences of a crisis extend to social media and how using internal and external sources influence crisis response processing. A structural equation model assessed the conceptual link between organizational reputation and the negative amplification of a message on social media using data derived from an online experiment. Findings contextualize crisis communication to suggest source and social amplification could lead to a vanguard of future SCCT research that guides researchers and professionals in optimizing a crisis response.

Original languageEnglish (US)
Pages (from-to)165-178
Number of pages14
JournalCommunication Reports
Volume34
Issue number3
DOIs
StatePublished - 2021

Keywords

  • Crisis Management
  • Organizational Reputation
  • Situational Crisis Communication Theory
  • Social Amplification

ASJC Scopus subject areas

  • Education
  • Communication
  • Language and Linguistics
  • Linguistics and Language

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