The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb

Linchi Kwok, Yingying Tang, Bei Yu

Research output: Contribution to journalArticlepeer-review

54 Scopus citations

Fingerprint

Dive into the research topics of 'The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb'. Together they form a unique fingerprint.

Keyphrases

Social Sciences