TY - JOUR
T1 - Testing the Influence of the Health Belief Model and a Television Program on Nutrition Behavior
AU - Chew, Fiona
AU - Palmer, Sushma
AU - Kim, Soohong
N1 - Funding Information:
The analysis reported here is part of a larger research study funded by a grant from the W.K. Kellogg Foundation, to which we are grateful for permission to report these data. We express appreciation to an anonymous reviewer for insightful and helpful comments. An earlier version of this article was presented at the Sociology and Social Psychology division of the 1994 Annual Conference of the International Association for Mass Communication Research, Seoul, Korea.
PY - 1998
Y1 - 1998
N2 - This study proposed to identify relevant factors of the health belief model (HBM) that provide motivation for people to engage in healthy dietary behavior. The impact of a TV program was also assessed using a longitudinal study with 300 participants and measuring the influence of path coefficients in the HBM that predicted salience, motivation, and healthy eating practices. Findings suggested that nutrition behavior was influenced by susceptibility and efficacy mediated through health motivation and salience. Program viewing boosted salience regardless of age, education, or household size by significantly increasing viewers' confidence in their nutrition knowledge base.
AB - This study proposed to identify relevant factors of the health belief model (HBM) that provide motivation for people to engage in healthy dietary behavior. The impact of a TV program was also assessed using a longitudinal study with 300 participants and measuring the influence of path coefficients in the HBM that predicted salience, motivation, and healthy eating practices. Findings suggested that nutrition behavior was influenced by susceptibility and efficacy mediated through health motivation and salience. Program viewing boosted salience regardless of age, education, or household size by significantly increasing viewers' confidence in their nutrition knowledge base.
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U2 - 10.1207/s15327027hc1003_3
DO - 10.1207/s15327027hc1003_3
M3 - Article
C2 - 16370984
AN - SCOPUS:0041561365
VL - 10
SP - 227
EP - 245
JO - Health Communication
JF - Health Communication
SN - 1041-0236
IS - 3
ER -