Testing the Influence of the Health Belief Model and a Television Program on Nutrition Behavior

Fiona Chew, Sushma Palmer, Soohong Kim

Research output: Contribution to journalArticle

20 Scopus citations

Abstract

This study proposed to identify relevant factors of the health belief model (HBM) that provide motivation for people to engage in healthy dietary behavior. The impact of a TV program was also assessed using a longitudinal study with 300 participants and measuring the influence of path coefficients in the HBM that predicted salience, motivation, and healthy eating practices. Findings suggested that nutrition behavior was influenced by susceptibility and efficacy mediated through health motivation and salience. Program viewing boosted salience regardless of age, education, or household size by significantly increasing viewers' confidence in their nutrition knowledge base.

Original languageEnglish (US)
Pages (from-to)227-245
Number of pages19
JournalHealth Communication
Volume10
Issue number3
DOIs
StatePublished - Jan 1 1998

ASJC Scopus subject areas

  • Health(social science)
  • Communication

Fingerprint Dive into the research topics of 'Testing the Influence of the Health Belief Model and a Television Program on Nutrition Behavior'. Together they form a unique fingerprint.

  • Cite this