Teams as brands: A review of the sports licensing concept

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations
Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages259-269
Number of pages11
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Burton, R. (2004). Teams as brands: A review of the sports licensing concept. In Sports Marketing and the Psychology of Marketing Communication (pp. 259-269). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610003