Teams as brands

A review of the sports licensing concept

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages259-269
Number of pages11
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004
Externally publishedYes

Fingerprint

Licensing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Burton, R. (2004). Teams as brands: A review of the sports licensing concept. In Sports Marketing and the Psychology of Marketing Communication (pp. 259-269). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610003

Teams as brands : A review of the sports licensing concept. / Burton, Rick.

Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, 2004. p. 259-269.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R 2004, Teams as brands: A review of the sports licensing concept. in Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 259-269. https://doi.org/10.4324/9781410610003
Burton R. Teams as brands: A review of the sports licensing concept. In Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates. 2004. p. 259-269 https://doi.org/10.4324/9781410610003
Burton, Rick. / Teams as brands : A review of the sports licensing concept. Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, 2004. pp. 259-269
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