Teams as brands: A review of the sports licensing concept

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	Sports Marketing and the Psychology of Marketing Communication
Publisher	Lawrence Erlbaum Associates
Pages	259-269
Number of pages	11
ISBN (Print)	1410610004, 9781410610003
DOIs	https://doi.org/10.4324/9781410610003
State	Published - Feb 9 2004
Externally published	Yes

ASJC Scopus subject areas

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