Swine influenza and the news media

D. M. Rubin, V. Hendy

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Press coverage of the swine influenza inoculation campaign was generally superficial and marked by a 'body count' mentality, but it was rarely inaccurate or sensational, as has frequently been assumed. A study of coverage in 19 daily newspapers, the three television networks, and a wire service shows that the best work was done by science and medical writers on major metropolitan newspapers. Television newsmen and wire reporters were unprepared for a story of such complexity. A weak press relations effort by the Center for Disease Control and other public health agencies contributed to the public's confusion and upset professionals in the press. A better understanding by doctors of how the press works and closer relations between the medical community and the press can improve coverage of future public health programs.

Original languageEnglish (US)
Pages (from-to)769-774
Number of pages6
JournalAnnals of Internal Medicine
Volume87
Issue number6
StatePublished - 1977

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Newspapers
Television
Human Influenza
Swine
Public Health
Centers for Disease Control and Prevention (U.S.)
Medical Writing

ASJC Scopus subject areas

  • Medicine(all)

Cite this

Rubin, D. M., & Hendy, V. (1977). Swine influenza and the news media. Annals of Internal Medicine, 87(6), 769-774.

Swine influenza and the news media. / Rubin, D. M.; Hendy, V.

In: Annals of Internal Medicine, Vol. 87, No. 6, 1977, p. 769-774.

Research output: Contribution to journalArticle

Rubin, DM & Hendy, V 1977, 'Swine influenza and the news media', Annals of Internal Medicine, vol. 87, no. 6, pp. 769-774.
Rubin DM, Hendy V. Swine influenza and the news media. Annals of Internal Medicine. 1977;87(6):769-774.
Rubin, D. M. ; Hendy, V. / Swine influenza and the news media. In: Annals of Internal Medicine. 1977 ; Vol. 87, No. 6. pp. 769-774.
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