Survey Sampling Methods in Marketing Research: A Review of Telephone, Mall Intercept, Panel, and Web Surveys

Raja Velu, Gurramkonda M. Naidu

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Fingerprint

Dive into the research topics of 'Survey Sampling Methods in Marketing Research: A Review of Telephone, Mall Intercept, Panel, and Web Surveys'. Together they form a unique fingerprint.

Mathematics

Engineering & Materials Science