Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.
- Family-supportive organizational environment
- Internal communication
- Turnover intention
- Work-life enrichment
ASJC Scopus subject areas
- Organizational Behavior and Human Resource Management