Abstract
Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.
Original language | English (US) |
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Pages (from-to) | 681-689 |
Number of pages | 9 |
Journal | Public Relations Review |
Volume | 44 |
Issue number | 5 |
DOIs | |
State | Published - Dec 2018 |
Keywords
- Family-supportive organizational environment
- Internal communication
- Trust
- Turnover intention
- Work-life enrichment
ASJC Scopus subject areas
- Communication
- Organizational Behavior and Human Resource Management
- Marketing