Supportive organizational environment, work-life enrichment, trust and turnover intention: A national survey of PRSA membership

Hua Jiang, Hongmei Shen

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.

Original languageEnglish (US)
Pages (from-to)681-689
Number of pages9
JournalPublic Relations Review
Volume44
Issue number5
DOIs
StatePublished - Dec 2018

Keywords

  • Family-supportive organizational environment
  • Internal communication
  • Trust
  • Turnover intention
  • Work-life enrichment

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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