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Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders
Yi Luo,
Hua Jiang
, Owen Kulemeka
S.I. Newhouse School of Public Communications
Research output
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Contribution to journal
›
Article
›
peer-review
18
Scopus citations
Overview
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Keyphrases
Public Social Media
100%
Expert Power
25%
Organizational Functions
12%
Upward Influence
12%
Leadership Structure
12%
Leader Engagement
12%
Tangible Outcomes
12%
Public Relations Profession
12%
Social Media Governance
12%
Computer Science
Social Media
100%
Leadership Role
10%
Research Direction
10%
Relationship Building
10%