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Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders
Yi Luo,
Hua Jiang
, Owen Kulemeka
S.I. Newhouse School of Public Communications
Research output
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Contribution to journal
›
Article
›
peer-review
14
Scopus citations
Overview
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Social Sciences
social media
49%
leadership
40%
leader
40%
industry
36%
management
30%
expert
8%
Engineering & Materials Science
Public relations
100%
Industry
27%
Managers
6%