Strategic Foci in Social and Commercial Entrepreneurship: A Comparative Analysis

David Gras, G. T. Lumpkin

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

We investigate whether the strategies deemed important by social entrepreneurs contrast with those of commercial entrepreneurs. We hypothesize that that social entrepreneurs value externally-focused strategies more highly and internally-focused strategies less compared with commercial entrepreneurs. We test our hypotheses using cross-sectional time-series analyses on five waves of Panel Study of Entrepreneurial Dynamics II (PSED II) data. In support of our hypotheses, we find that strategies focused on serving missed customers, marketing/promotion, and intellectual property are deemed more important by social entrepreneurs. We further find that strategies focused on quality products and contemporary/attractive products are deemed more important by commercial entrepreneurs.

Original languageEnglish (US)
Pages (from-to)6-23
Number of pages18
JournalJournal of Social Entrepreneurship
Volume3
Issue number1
DOIs
StatePublished - Mar 1 2012

Keywords

  • Social entrepreneurship
  • competition
  • social enterprise
  • strategy

ASJC Scopus subject areas

  • Business and International Management
  • Development
  • Economics and Econometrics

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