Strategic Foci in Social and Commercial Entrepreneurship: A Comparative Analysis

David Gras, G. T. Lumpkin

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

We investigate whether the strategies deemed important by social entrepreneurs contrast with those of commercial entrepreneurs. We hypothesize that that social entrepreneurs value externally-focused strategies more highly and internally-focused strategies less compared with commercial entrepreneurs. We test our hypotheses using cross-sectional time-series analyses on five waves of Panel Study of Entrepreneurial Dynamics II (PSED II) data. In support of our hypotheses, we find that strategies focused on serving missed customers, marketing/promotion, and intellectual property are deemed more important by social entrepreneurs. We further find that strategies focused on quality products and contemporary/attractive products are deemed more important by commercial entrepreneurs.

Original languageEnglish (US)
Pages (from-to)6-23
Number of pages18
JournalJournal of Social Entrepreneurship
Volume3
Issue number1
DOIs
StatePublished - Mar 1 2012

Keywords

  • Social entrepreneurship
  • competition
  • social enterprise
  • strategy

ASJC Scopus subject areas

  • Business and International Management
  • Development
  • Economics and Econometrics

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