Abstract
Persuasion has been a key topic in rhetorical theory from classical to modern times. Though the study of rhetoric has been largely confined to western culture and texts, persuasion is an overt feature of many oral practices and written texts worldwide. The persuasive intent behind speeches or texts is often obvious, despite cultural differences in form and genre. Persuasion can therefore provide a useful starting point for comparing the rhetorical practices of different cultures. For the purposes of comparative analysis of ancient Near Eastern rhetoric, I therefore define rhetoric as including any and all forms of persuasion (cf. Burke 1950, 49-55, 61-62).
Original language | English (US) |
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Title of host publication | Rhetoric before and beyond the Greeks |
Publisher | State University of New York Press |
Pages | 197-212 |
Number of pages | 16 |
ISBN (Print) | 0791461009, 9780791460993 |
State | Published - 2004 |
ASJC Scopus subject areas
- General Social Sciences
- General Arts and Humanities